Goal Setting: Why Are You Here?

Updated: Jan 9, 2019

Do you have a goal? Do you know what you want to be when you grow up?

Are your goals written down on a piece of paper? Are your goals specific? Are your goals put in a place where you can see them every day? Are you moving toward your goals or are you just aimlessly drifting through life?

Do the people who work for you have goals? Specific written goals? Do you measure their performance vs their goals? Or are you just glad they show up every day?

Today we are going to talk about five different aspects of goals and goal setting.

  1. Why goals are important

  2. The ten parts of goal.

  3. The difference between a mission and a goal.

  4. Finding life balance / four key areas of your life in which you need goals.

  5. I’m going to give you a very simple tool to help you set and achieve your goals.

I’m also going to sprinkle in some serious inspiration, so get ready, today’s pep talk is gonna be a doozy!

Why are goals important? In 1956 Earl Nightingale recorded an audio program called “The Strangest Secret”. If you haven’t read it, I highly recommend that you do. It’s a classic that has impacted the lives of millions of people all over the world.

In this program, Mr. Nightingale makes two very important points:

  1. People with goals succeed because they know where they are going.

  2. We become what we think about.

I love point number one:

People succeed because they know where they are going. Do you have. Specific plan to get there? Do you know where you are trying to go? Or are you just hanging around reacting to things as they happen?

Think about point number two:

We become what we think about. The big question is - what do you think about all day? Are you thinking about errors from your past? How many friends you have on Facebook? Who is going to win the super bowl? Or, do you think about how can you do things better – how you can build a better restaurant?

I wholeheartedly agree with both principles and would like to add one more idea to bring it to life.

That is the action statement. You must take action & make it happen! Things don’t happen by themselves; things are made to happen by people who are driven to achieve results! Today we get in the car and tell Siri where we want to go, then Siri gives us step by step directions and we follow them. This is exactly how goals work.

  1. Set a noble & worthy goal.

  2. Build the plan & define the action steps you need to take to achieve the goal.

  3. Take action, get focused, stay focused, make it happen, never give up.

Here’s the problem: most people set a goal – and do absolutely nothing to move toward it. They may change their routine and actions for a short time, but, they quickly slide right back into their comfort zone and nothing happens.

The good news is - you can have or do anything that you wish as long as you are willing to pay the price. If you want to change your life – you must set a goal - do the work or take the action and stick with it!

If you want a different result than what you have today, you must change your habits and actions.

Setting and achieving goals requires change and that change begins with you! Your new life begins at the edge of your comfort zone. Your new life begins right here – right now.

Employees who work for smart people go to work and do what the boss tells them to do. Smart people who work for themselves, must find ways to motivate themselves.

Really smart people hire a coach to help them set and achieve the important goals in life.

I want to be your coach.

The 10 Parts of Goals.

Your goals must have the following ten steps:

  1. Your goals must be something that you want to do, not something imposed upon you by another person. If your family wants you to be a doctor, but you want to be a restaurant owner, chef or bartender, or sommelier, you must follow your calling. You must live your life, not theirs.

  2. Your goals must be specific. Let’s say you want to increase sales for example: your goal might be - I will increase my annual sales by 10% - twice. The first increase will be from $800k - $880k – and the second will be from $880 to $1 million.

  3. Goals must be written. You must write your goal on paper and put it where you will see it every day. You must have the guts to tell the world who you are and what you plan to do! You must share your goals with the people who work for you, so they can help you achieve them.

  4. Goals must be measurable. I will increase sales from $800,000 to $880,000 is very measurable.

  5. Goals must have a specific time period, I will accomplish this goal by December 31, 2019.

  6. Goals must be divided into action steps. You will achieve your goals one small bite at a time. If your goal is to get from 1-10, you start with 1, then 2, then 3, and so on until your get to 10.

  7. Goals must be achievable. Impossible goals will only serve to demoralize the team. It is best to break the goals down into small bite sized chunks that you and your people can handle.

  8. Goals must have movement. You must see the sales needle move upward every week or month.

  9. Goals must help you move forward, toward the achievement of your mission.

  10. Finally, your goal must be a worthy of your time and talent. Your goal must add value to your business and the people around you. Your goal must benefit you community and circle of influence.

What’s the difference between a mission and a goal?

Your mission is you’re your calling, your reason for living, your purpose in life. Your mission is your journey. Goals can be abandoned, a mission cannot. One of the biggest drawbacks to success is that most people keep changing their mission. Winners pick a mission they believe in and stick with it.

Let’s imagine that your mission is to build the world’s best cheese burger.

You break the mission into goals - small bite sized action steps that help you achieve the mission.

Find the location. Design the restaurant. Build the restaurant. Write the menu. Design the customer experience. Create the operating system. Hire the staff. Train the staff. Market the restaurant.

Innovate, improve & adapt until you have the best cheeseburger in the world.

The most important part of achieving a goal is never, ever give up.

Finding life balance:

Most restaurant people complain that their lives are out of balance. I hear it all the time. Especially in the restaurant business.

This is a societal thing… we all grew up in the school system that is Monday – Friday 9-5 or 8-4. Americans are only supposed to work 40 hours a week and we’re all conditioned to have weekends off.

The problem is the restaurant business isn’t a 40-hour work week and it isn’t 9-5 with weekends off, we work when our friends are all out having fun! This goes against the normal expectations of Americans, this causes stress…

The people who win in the restaurant business, get over the 40 hours and weekends off mindset. They embrace the lifestyle and flow of the restaurant business.

The most successful people that I know – work a lot! Especially the real super stars.

The truth is - if you want to be amazing at anything, you have to put in the time and effort. You have to pay the price!

There is no right answer and no right way to balance your life. Remember this is your life. You must decide what is the right balance for you. You must decide how much effort to put into each area of your life.

Having said that, I also want you to understand that you are more than just a restaurant person.

There are four areas of your life: you should have goals in each of these four key areas:

  1. Business goals – your restaurant goals.

  2. Personal goals – financial, physical, social and spiritual.

  3. Family goals – spouse, kids, parents, siblings and friends.

  4. Community goals – real winners give back, they pay it forward.

Think of the four areas of your life - business, personal, family and community as four round plates.

Imagine the four plates on a table that are separate from each other, they do not touch. This represents a life that is compartmentalized, where each thing gets separate individual attention. In this scenario, one aspect will usually get more attention than the others, over time one area will become larger than the others. When this happens, it can cause friction and strife.

Some people work so hard they forget to take care of themselves and this leads to excess stress and bad physical health.

The opposite also happens. Some people are so focused on their personal lives, or their friends and family that they don’t give their business the attention that it deserves. This is how promising careers go down the drain.

Now, I want you to imagine that these four plates overlap like the Olympic rings. This is when the four areas of your life work together and complement each other. This is much better.

Now, imagine the four plates neatly stacked on top of each other, this represents a life that is in full harmony, this is perfect! You may never get all four areas of your life to stack perfectly, but with a little intelligent planning you should be able to get them to work together in harmony. The point is to find a balance that works for you and your family.

Now, I’m going to shift gears and get philosophical with you. I’m going to try to expand your mind:

The question is - who are you and why are you here? This is the question that man has asked for thousands of years.

Do you know that you are more than just your name and title?

It’s true - you are a three part being, you have a body with a mind, and a spirit – a glorious spirit.

You are a winner. You are special, very special. You are important, very important.

You are not here to be a taker, a breaker or a spectator. You are here to be a giver, a player, a participant. You are here to make a contribution, it is your duty to contribute positive things to the people around you.

It is your duty is to inspire the people around you to be more today, than they were yesterday.

The answer is actually pretty simple:

You are here to enrich the lives of the people around you. Your family, friends, neighbors, co-workers, your customers and even your` boss. You have very special talents and gifts; your job is to share them.

You have come to this planet at this time to achieve your mission and fulfill your destiny.

You are here to share your amazing gifts with the world. You are in the perfect place at the perfect time. If you are heading toward your destiny, I encourage you to keep going.

If you are afraid to follow your dreams, you are withholding your greatness from the people you have come here to serve, and you are missing out on your true life, your true destiny.

I know this may seem a little too much like new age thinking for you… but…

This is a matter of biblical importance… Jesus said “the greatest among you shall be the servants”

Here’s a good question. What part of these statements really bothers you?

Are those statements too big for you? I know that you are probably getting a little squeamish but stick with me on this for another minute.

The fear and anxiety that you feel in the pit of your soul is not the agony of your past failure; it is your future greatness, your destiny, begging you to unleash the power inside you. You are here to serve!

The world is waiting, the world is ready, the world needs you – to step up and be you.

Here’s a quote from Marianne Williamson that nails it perfectly:

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented and fabulous?’ Actually, who are you not to be? You are a child of god, your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We were all meant to shine as children do. We were born to make manifest the glory of god that is within us. It’s not just in some of us; it’s in everyone. As we let our light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Now I’m going to wrap this up in a nice little package!

Knowing who you are and where you want to go is critical to your success. Setting and achieving important goals is how you will get from where you are today, to where you want to go.

You need goals in four key areas of your life:

  1. Personal

  2. Family

  3. Community

  4. Business

I have written a small ebook. It’s called “Eight Basic Fundamentals”. It focuses on what I consider to be the eight most important aspects of building a better restaurant.

These eight basic fundamentals are:

  1. Set a worthy goal – people with goals succeed because they know where they are going.

  2. Develop the owner mindset – this is about getting you headed in the right direction

  3. Build a winning team – this is the single most important fundamental.

  4. Build a customer focused business – we must focus on the customer.

  5. Build an operating system – the better the system – the better the restaurant.

  6. Increase sales – I’m going to show you how to get two 10% sales increases in the next 90-days!

  7. Manage the money – your expenses must be less than your sales.

  8. Improve, innovate and adapt- this fundamental constantly asks – how can we do this better?

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