Owner Mindset

Process

The Restaurant Owners Mindset

Many restaurant owners are slaves to their business and in reality work for the bank, their vendors, their customers and employees. The sad part is they pay themselves a fraction of what they could earn if they worked for someone else and used their true, God given talents.  

Most independent restaurant owners are not business people. They open restaurants for many reasons, perhaps to make great food or great drinks or to have a place for their friends to hang out. Some owners are people with a few extra bucks who thought it would be fun to own a restaurant. Others are cooks, bartenders and waiters that found investors or scraped up enough money to open a restaurant. Most of these people have a technician mindset and think like an employee not a business owner. These folks are often too focused on their area of specialization or overwhelmed by the pressure of managing a business that they miss the entire point of business ownership… Profit!

Whether you are the owner, the manager, a star of the future or a newcomer to our business you must look at your restaurant from a profit perspective. To succeed in todays highly competitive restaurant world, you must develop the Restaurant Owners Mindset.

My goal is to help you Increase Sales by 10% in the next 30-days without spending a dime on advertising. This instant sales increase will buy you time to develop the Restaurant Owners Mindset and use it to build a system and fine tune your operation. I will show you how to find the hidden profits in your business so you can give yourself the big fat raise you deserve.  If you are sick of being a victim and truly want to fix your restaurant, this book will help you.  

Remember the movie The Terminator? He would have made a great restaurant manager. He had one mission and did not let anything stand in the way to achieving his goal, Sarah Connor… The Terminator was willing to give everything or die trying. I’d hire him to manage my restaurant in a nano second. 

Like the terminator you need to have a goal that is worthy of your time and talent. What is the goal of your business? Did you really start your restaurant to share your Grandmother’s meatloaf recipe with the World or were you looking for independence and financial freedom?

If you want to be a great cook, that’s fine… at least be smart enough to find an honest, hard working business partner who knows how to turn your passion into profit! 

The bottom line to success in the restaurant business is NOT education, political correctness or tenure. It is passion, knowledge, hard work, discipline, dedication and… Terminator-like focus!

This book will help you thrive in the Bold New World!

Chef Peter Harman
The Food Guru
foodguru@foodguru.com